EU green-claims review
Keep the selling point. Lose the claim that gets you fined.
Since 27 September 2026 the EU bans generic green words, offset-based “carbon neutral” and home-made eco badges. Send us every green claim on your packs, site and ads. We mark up each one, rewrite the risky ones into wording you can prove, and build the evidence register behind them.
Money back: if the dossier doesn’t surface at least three claim-level risks specific to your wording, you don’t pay. One-off, excl. VAT.
From a sample dossier · page 13
“Eco-friendly packaging”
“Carton made from 90% recycled fibre, FSC Recycled certified”
“Eco-friendly” is a generic claim, banned unless you can show recognised excellent environmental performance. A specific, measurable fact keeps the selling point.
The house style, set by Brussels
Five claim shapes the law now strikes out.
No rewording rescues a banned shape. It has to be replaced with a specific claim you can prove, which is exactly what the dossier drafts.
Eco-friendly. Green. Natural.
BannedGeneric green words, without demonstrated recognised excellent environmental performance.
Carbon neutral (offset)
BannedNeutrality claimed through offset projects. Banned in all circumstances; no wording fixes this shape.
Our own eco badge
BannedSustainability labels not backed by a certification scheme or a public authority.
Better for the planet
BannedA whole-product claim when only one part changed, such as the cap on the bottle.
Net zero by 2040
High riskA future pledge with no published, independently verified plan behind it. Assessed case by case.
73% recycled aluminium
Fine, with evidenceSpecific, measurable and provable. This is the shape every rewrite in the dossier aims for.
What the dossier does for you
Your claims, read the way an enforcer reads them.
Tells you which claims to pull
Every claim on your packs, site and ads gets a verdict (banned, high risk, needs evidence or lower risk) with the rules it engages, quoted against your actual wording.
Gives you wording you can print
Each flagged claim comes back rewritten into a specific, measurable statement that keeps the selling point without the banned shape.
Shows you had proof on the day
A substantiation checklist and a dated evidence register: the first document an enforcement query asks for.
Stops the next campaign undoing it
A one-page brief for whoever writes your copy: what may be said, what may not, and why.
Real pages, not a mock-up.
Generated by our engine from six sample claims for a fictional brand, printed exactly as a buyer receives it.
A 20-page PDF from six sample claims, licensed to the buyer by name, with the corpus version and generation date on every page.
Not sure you have a problem?
Paste one claim into the free checker. No email, no sign-up; it runs in your browser.
What happens after you pay
Ten minutes of yours. The reading is ours.
- Today
You pay
By card on Stripe’s secure checkout, or ask for an invoice by email.
- About 10 minutes
You send your claims
By email: each claim, where it appears, and what evidence you hold.
- Within 1 working day
We confirm
We check your answers are complete and ask about anything unclear, rather than guess.
- Then
Your dossier arrives
Emailed as a PDF licensed to you by name, and regenerated free for 12 months.
The price is on the tag. No discovery call.
Prices exclude VAT and are quoted for business buyers. VAT is calculated at checkout; EU business customers outside Ireland can give a VAT number there for the reverse charge.
Pilot guarantee: if your dossier doesn’t surface at least three claim-level risks specific to your wording, you don’t pay. The alternative is a legal review of your claims portfolio (four figures, weeks), against a penalty regime whose ceiling, for widespread infringements, is at least 4% of annual turnover. Figures from the directives; not our quotes.
Card payments are taken by Stripe on its secure checkout page; this site stores no payment details. Pay by card now (€490, refunded in full if the dossier does not surface at least three claim-level risks specific to your wording), or by invoice after scoping with nothing owed until your order is confirmed in writing. Our solicitor’s opinion on how these products may lawfully be sold has arrived; the safeguards it sets out are on our terms page.
Questions before you buy.
What exactly do I get?
A PDF dossier built from your claims: each one classified with the rules it engages, a suggested rewrite for every flagged claim, a substantiation checklist, a dated evidence register and a one-page brief for whoever writes your copy. The sample from six claims runs to 20 pages.
What if it doesn’t find anything wrong?
Then you don’t pay. If the dossier doesn’t surface at least three claim-level risks specific to your wording, the card payment is refunded in full. The risks are listed in the dossier itself, so whether it found three is something you can count.
Is this legal advice?
No. ClaimProof produces an internal review dossier: risk classifications, rewrite guidance and an evidence register built from the claims and answers you supply. It does not clear any claim for publication. Wording that ships is your decision, and claims marked banned or high risk should go to a qualified lawyer first.
Which claims should I send?
Every environmental claim you make anywhere a customer sees it: packaging, product pages, ads, labels and badges, and any future pledges such as net-zero targets. If you are unsure whether something counts, send it.
Does this apply to me if I sell outside Ireland?
The ban comes from an EU directive, Directive (EU) 2024/825, that applies across the member states from 27 September 2026. Each verdict cites the legal basis it relies on, and the Maintained plan regenerates the dossier as national transpositions and guidance land.
Can I pay by invoice?
Yes. Ask by email and we invoice after scoping. Nothing is owed until your order is confirmed in writing.
Who is behind ClaimProof?
Paul Eccles, through Harmony Future Holdings Limited, a company registered in Ireland, No. 802912, Dublin. Contact: hello@claimproofready.eu. This site sets no cookies and runs no tracking.
Every claim checked, before an enforcer does.
Ten minutes of your claims. A verdict, a rewrite and an evidence record for each one, and a full refund if it finds fewer than three risks.